Free reference · by role

ATS resume keywords by role

Applicant tracking systems and recruiters match your resume against the concrete skills a job names — not buzzwords, the real tools and competencies of the role. Below are the keyword banks recruiters look for by role. The rule that matters: include every keyword you genuinely have, worded the way the job description words it (if it says “PostgreSQL”, don't write “relational databases”). Never add skills you can't back up — interviews expose that in minutes.

The 60-second method: read the job description → list every concrete skill it names → make sure each one you truly have appears in your resume in the same words → check the overlap free with TrueFit, which flags what a recruiter would actually miss (no fake percentage).
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Keyword banks by role

Software Engineer — keywords ATS & recruiters scan for
Data structuresAlgorithmsSystem designAPIsTestingGitOne language deeply (Python/Java/Go/JS)

See a software engineer resume example or interview questions.

Data Analyst — keywords ATS & recruiters scan for
SQLExcel / SheetsOne BI tool (Tableau/Power BI/Looker)Statistics basicsPython or R (a plus)Storytelling with data

See a data analyst resume example or interview questions.

Product Manager — keywords ATS & recruiters scan for
Product sensePrioritization frameworksMetrics & experimentationUser researchRoadmappingCross-functional influence

See a product manager resume example or interview questions.

UI/UX Designer — keywords ATS & recruiters scan for
FigmaInteraction designUser researchDesign systemsPrototypingUsability testing

See a ui/ux designer resume example or interview questions.

DevOps Engineer — keywords ATS & recruiters scan for
LinuxDocker & KubernetesCI/CDTerraform / IaCOne cloud (AWS/GCP/Azure)ObservabilityScripting

See a devops engineer resume example or interview questions.

Digital Marketing Manager — keywords ATS & recruiters scan for
SEO/SEMAnalytics (GA4)Paid socialContent strategyEmail/CRMConversion optimization

See a digital marketing manager resume example or interview questions.

Data Scientist — keywords ATS & recruiters scan for
PythonSQLStatisticsA/B TestingPandas/NumPyData VisualizationMachine LearningBusiness Acumen

See a data scientist resume example or interview questions.

Machine Learning Engineer — keywords ATS & recruiters scan for
PythonTensorFlow/PyTorchDistributed SystemsModel ServingFeature EngineeringMLOpsSQLDocker/Kubernetes

See a machine learning engineer resume example or interview questions.

Frontend Developer — keywords ATS & recruiters scan for
React/Vue/AngularJavaScript (ES6+)CSS/Responsive DesignPerformance OptimizationTypeScriptTesting (Jest/Vitest)REST APIsBrowser DevTools

See a frontend developer resume example or interview questions.

Backend Developer — keywords ATS & recruiters scan for
Node.js/Python/JavaSQL/NoSQL DatabasesREST/GraphQL APIsScalability & CachingMessage QueuesDocker/KubernetesMicroservicesSecurity & Authentication

See a backend developer resume example or interview questions.

Business Analyst — keywords ATS & recruiters scan for
SQLExcel/Data AnalysisRequirements GatheringStakeholder ManagementProcess MappingData VisualizationCommunicationAgile/JIRA

See a business analyst resume example or interview questions.

Project Manager — keywords ATS & recruiters scan for
Agile/ScrumRisk ManagementStakeholder CommunicationRoadmap PlanningProcess ImprovementData InterpretationJIRA/AsanaConflict Resolution

See a project manager resume example or interview questions.

QA Engineer — keywords ATS & recruiters scan for
Test Automation (Selenium/Cypress/Playwright)Manual TestingSQL for Data ValidationTest Case DesignBug Triage & ReportingPerformance TestingPython/JavaScriptCI/CD Integration

See a qa engineer resume example or interview questions.

Financial Analyst — keywords ATS & recruiters scan for
Financial Modeling (DCF, LBO)Excel/VBAValuation TechniquesData AnalysisSQL for FinanceFinancial StatementsCommunicationIndustry Research

See a financial analyst resume example or interview questions.

Sales Representative — keywords ATS & recruiters scan for
Discovery & QualificationNegotiationConsultative SellingCRM (Salesforce)ProspectingDeal StructuringRelationship ManagementProduct Knowledge

See a sales representative resume example or interview questions.

HR Recruiter — keywords ATS & recruiters scan for
Sourcing & ProspectingResume ScreeningInterview CoordinationATS SystemsEmployer BrandingOffer NegotiationDiversity & InclusionRelationship Management

See a hr recruiter resume example or interview questions.

These are starting points — the real keywords are whatever a specific job description names. Always tailor to the posting in front of you.